Doha, June 13, 2018 - The Supreme Committee for Delivery and Legacy (SC), Hamad International Airport (HIA), and Qatar Airways have announced the launch of an airport football Fan Zone in celebration of the 2018 FIFA World Cup Russia.
The public inauguration of the airport Fan Zone was officiated in the presence of Qatar Airways Senior Vice President Marketing and Corporate Communications Salam Al Shawa, HIA Vice-President Commercial and Marketing, Abdulaziz Al Mass and Communications Director at the SC Fatma Al Nuaimi.
To celebrate the 2018 FIFA World Cup, Qatars airport has been transformed, ensuring that the thousands of passengers travelling through it never miss a moment of the excitement. The matches will be broadcast live at the airport in three beautifully themed viewing areas in concourses A, B and C, as well as in Qatar Duty Frees (QDF) March restaurant, where fans will be able to watch the matches whilst they enjoy a range of hot dishes. The viewing areas are strategically spread across the terminal so that viewers are close to their boarding gates. The three viewing areas have been designed to resemble a living room, a stadium and a majlis a traditional Arabic seating area where guests are received. The themes have been carefully selected to ensure that passengers feel fully immersed in the viewing experience and get a taste of what to expect when Qatar hosts the worlds biggest sporting event in 2022.
Official 2018 FIFA World Cup memorabilia will also be on sale at QDFs stores throughout the airport and shoppers will have the opportunity to take selfies alongside the 2018 FIFA World Cup mascot.
The iconic Lamp Bear area of HIA has been transformed to resemble a football pitch, which will feature games and activities for passengers. The entire terminal will come alive throughout the FIFA World Cup with roaming entertainment such as football freestylers, football jugglers and impromptu football matches around the airport. Over the next few weeks, it will also have pop-up activations including foosball games and virtual football. Die-hard fans can have their faces painted with the flag of the country they are supporting.
Qatar Airways Group Chief Executive, Akbar Al Baker, said: "We are just two days away from the start of the 2018 FIFA World Cup Russia , a world-class event which we are extremely excited to be a part of. I am truly delighted to be offering our passengers from across the globe a unique opportunity to experience the joyous atmosphere of the FIFA World Cup as they depart or transit through our award-winning home and hub, Hamad International Airport. Passengers from all corners of the globe will be able to watch and support their football teams as they travel through HIA, home to our exclusive football Fan Zone."
The SCs Assistant Secretary General for Tournament Affairs Nasser Al Khater said that "Launching the Airport Fan Zone reflects our objective to transfer the atmosphere of the tournament in Russia to people in Qatar who are passionate about football and keen to watch the matches. We also intend to familiarize Qatars visitors and passengers in HIA with the Qatari culture and the exceptional experience we will provide for them in 2022. Id like to thank our partners in HIA and I look forward to working with them to deliver the first World Cup in the region."